Call Tracking enables you to track calls out of your site and know precisely what advertising activity brought them there; whether it was from another site, Google or your paid search campaign.
So no longer will you need to guess how your caller has discovered you.
Why you need Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple channels. Customers with AdWords have an inborn need to track the calls that are relevant to their keywords, in order to understand which keywords deliver call conversions. markting call tracking Without visibility of telephone conversions, it’s not really feasible to figure out if your investment from the keywords on your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to track not just PPC, but additionally SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for each of these vital channels not only Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business.